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ChuChu says it adds roughly 40,000 subscribers a day. “We know what our subscribers want, and we give it to them,” Chandar says. Its theory of media is that good stuff wins, which is why its videos have won. The company’s titles are simple, sunny, consistent. The algorithm thing is a complete myth.”ĬhuChu does not employ the weird keyword-stuffed titles used by lower-rent YouTube channels.
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“Whenever we go to the U.S.,” Chandar told me, “people say, ‘You guys cracked the algorithm.’ But we didn’t do anything. Many observers respond to ChuChu’s unexpected success by implying that the company has somehow gamed the system.
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Kids of all skin tones and hair types speak with an Indian accent. Nursery rhymes become music videos, complete with Indian dances and iconography. The characters’ most prominent animal friend is a unicorn-elephant. “We want to be the next Disney,” Chandar told me.īut whereas Disney has long mined cultures around the world for legends and myths-dropping them into consumerist, family-friendly American formats-ChuChu’s videos are a different kind of hybrid: The company ingests Anglo-American nursery rhymes and holidays, and produces new versions with subcontinental flair. What began as a lark has grown into something very, very big, inflating the company’s ambitions. Roughly 20 million times a day, a caretaker somewhere on Earth fires up YouTube and plays a ChuChu video. But each month, tens of millions of views also pour in from the U.K., Canada, Mexico, Australia, and all over Asia and Africa.
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Sesame Street’s main feed has 4 million subscribers the original ChuChu TV channel has 19 million-placing it among the top 25 most watched YouTube channels in the world, according to the social-media-tracking site Social Blade-and its subsidiary channels (primarily ChuChu TV Surprise Eggs Toys and ChuChu TV Español) have another 10 million.Īccording to ChuChu, its two largest markets are the United States and India, which together generate about one-third of its views. That’s impressive, but ChuChu has more than 19 billion. With all its decades of episodes, well-known characters, and worldwide brand recognition, Sesame Street has more than 5 billion views on YouTube. They hired a few animators and started putting out a video a month.įive years on, ChuChu TV is a fast-growing threat to traditional competitors, from Sesame Street to Disney to Nickelodeon. Someone from YouTube reached out and, as Chandar remembers it, said, “You guys are doing some magic with your content.” So Chandar and several of his friends formed a company in Chennai, in the South Indian state of Tamil Nadu, from the bones of an IT business they’d run.
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After posting just two videos, he had 5,000 subscribers to his channel. He made and uploaded another video, based on “ Twinkle, Twinkle, Little Star,” and it took off. Which gave him an idea: “If she is going to like it, the kids around the world should like it.” He created a YouTube channel and uploaded the video. “She wanted me to repeat it again and again,” Chandar recalls.
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We are bringing you the most pleasant and pleasing songs for your Early morning Pooja’s.To hear more feature stories, see our full list or get the Audm iPhone app.Ĭhu Chu loved it.
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On Sunday we listen to songs of Lord Surya Deva. On Saturdays we listen to devotional songs of Lord Tirupati Tirumala venkateswara Bhakti Songs. On Friday we listen to Most powerful goddess Ammavaru songs. On Thursday we listen to Sri Siridi Sai baba songs. On Wednesday we listen to ganapati devotional songs.
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On Tuesday we do listen to devotional songs of Anjaneya swami who is follower and devotee of Lord Sri Rama. Monday we used you pooja for lord Shiva the most power creators of the world and destroyer too. Watch ► #ammadevotional #tamildevotionalsongs #tamilbhaktipadal #tamilbhaktipadalgal Amma devotional is one of the Tamil Devotional musical YouTube channel where you can find day wise bhakti songs in tamil.